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AUTO - TATA ACE MINI TRUCK |
Tata ACE to create a new mini-truck segment in India
BY OUR AUTOMOBILES CORRESPONDENT
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May 17, 2005: Tata Motors, India’s largest integrated automobile manufacturer, announced the commercial launch of the country’s first versatile and indigenously developed, diesel powered mini-truck —The Tata Ace — at a glittering function in Bangalore.
Tata Ace is priced in the range of Rs 2.25 lakh for BS II and Rs 2.35 lakh for BS III (ex-showroom Kochi and Bangalore respectively). Tata Ace is powered by a small and efficient 16bhp 700 cc IDI diesel engine. Suitable for both rural and urban use, Tata Ace sets the trend as the country’s first high performance, low maintenance, safe and reliable mini-truck with sporty car-like features to ensure comfort in ride and handling, Tata Motors said. With the launch of Tata Ace Tata Motors introduces a new category in the commercial vehicle industry.
Speaking on the occasion of Tata Ace commercial launch, Ratan N Tata, chairman — Tata Motors said, "It has always been our desire to anticipate demand and develop products to meet that need. We perceived that there would be a growing demand for a safe, reliable and versatile 4-wheel very light commercial vehicle for carrying goods and people. It would facilitate inter-city transport and extensively connect town and villages in rural India. I believe the Tata Ace will deliver excellent value to its owners and operators."
The Tata Ace will be launched in a phased manner. Initially, the mini-truck will be available across the wide network of dealerships in the states of Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Union Territory of Pondicherry.
The ACE carries a 36,000 km/ 12-month warranty on the vehicle. ACE owners can avail of service across the nationwide network of sales/ spares/ service points set up even in small towns in an effort to enhance customer convenience.
BY OUR AUTOMOBILES CORRESPONDENT
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