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BY OUR AUTOMOBILES CORRESPONDENT
8 June, 2005: The introduction of
Fiat Adventure Sports 1.6 Petrol is aimed at a new generation of consumers who enthusiastically seek-out the latest trends in style, safety, engine and
performance - thats what Fiat Auto says in
its press release.
The car will be available in Formula Red, Thunder Black, Silver Frost and Glacier White. Attractively priced at Rs. 5.58 lakhs ex-Mumbai, the
Fiat Adventure Sport will be available at all
Fiat dealers across the country.
The new Fiat Adventure Sport is wrapped in non-scratch, matt-black plastic that extends from the heavy bumpers to the wheel-arch cladding and a tough-looking running board. Double ski- racks, a bull bar, a pair of ellipsoidal auxiliary lights and much taller, chunky, high-profile tyres gives the
Fiat Adventure Sport the attitude that gets you all those looks and glances.
The car has been incorporated with value-added offerings and refinements based on customer feedback and in-house research.
The new campaign focuses on its performance, safety, stylish and sporty looks and most importantly its attractive price proposition. Yes,
even the older Fiat Adventure was a great car.
Automobile journalists just loved it. However,
when customer confidence is so low, can even a
great car work? We don't know. Here's to hoping it
does.
BY OUR AUTOMOBILES CORRESPONDENT |
